What is the Industry Category of Massage Therapy?

The number of massage therapists has seen a significant rise in the past decade, with an increase of 14%. The profession is predominantly female, with 86% of practitioners. Nearly half of massage therapists (46%) have a bachelor's degree or higher. Though massage therapy may not have been the first professional choice for many, the demand for it has grown exponentially.

This is evident from the variety of rigorously vetted continuing education classes and massage therapy training offered by the American Massage Therapy Association (AMTA). The pandemic has also meant that massage therapists needed more supplies than ever before to run their business. At MassageLuxe, customers can experience a more luxurious massage therapy session. Consumers are increasingly seeking out the health benefits of massage therapy, while also enjoying the idea of being pampered.

The AMTA Consumer Survey found that an average of 21% of adult Americans received at least one massage at a spa in the past year. The survey also revealed that most consumers consider massage therapy to be a necessity rather than a luxury. Only 16% of consumers said that pampering was the main reason for their last massage, and 30% of consumers received a pampering massage in the past year. As demand for massage therapy continues to grow, MassageLuxe is already a trusted name in this industry.

This leads to more successful career opportunities for massage therapists and massage spa franchise owners. The MassageLuxe franchise team looks forward to welcoming customers, franchise owners, and massage and spa therapists to markets across the country.